Thursday, January 13, 2011

Scheduled Pagerank Toolbar Update | Google 2011 Update of Pagerank

Many webmasters were expecting to have their websites pagerank updated when the year 2011 entered but no green bar movement happened in the Google toolbar. So, many assumed it will be up in the coming days, yet up to this point no pagerank update from Google has been confirmed.

Based on the dates confirmed that there is an update in the pagerank reveal a pattern of 3-month interval for next pagerank update i.e January, April, July and October. The last confirmed pagerank update though happened way back in April 2010. So no page rank update happened during July and October of same year.

Why not? Will Google deprecate the concept of pagerank that’s why it did not post updates during the months it supposed to be updated? You will notice from Google blog posts, also you can hear from Matt Cutts, head of Google Spam Division, that pagerank is just one of the 200 plus factors that determine the position of the page in the Search Engine Result Page (SERP). Adding that webmasters should not be concerned with pagerank as long as they provide good and quality contents for their visitors and build quality backlinks.

Some news revealed though that the pagerank concept is patented to Stanford University and Google has only license to make use of it until 2010. Could this means why Google is not making any pagerank update due to the expiration last year? If this is the case, the question like Will Google introduce their own so called pagerank?

But why most webmasters are concerned with the pagerank even if Google consistently reiterates that pagerank should not be of main concern for the pages. Let’s admit it, although if it is not the major factor in ranking a page in the SERP, it has valuable commercial use.
- Advertisers are most likely to publish their product ads to high pagerank and related websites.
- If you are selling your website, one of the major things being checked by the buyer is the pagerank. You won’t get a good profit from selling a pagerank 0 websites even if it has good contents as compared to selling a PR 4.

And of course going back to the basic concept of pagerank as ‘trust’, a high pagerank website definitely means it is well trusted and can be a source of good content as every relevant backlink it has means a vote of trust to this website.

Will Google continue to make use of the pagerank concept or introduce their own version is still a news we have to look forward in the coming days or months.

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